A process infographic is an easy-to-follow, often step by step, visual representation of a process.Timeline infographics can show historical data or evolution over a specific timeframe.Use them to depict statistics, like survey results or numbers drawn from various sources.Here are some great examples of infographics in each of these categories.įrom there, the possible use-case scenarios for infographics are plentiful. Editorial (adding valuable insight to visual information).Information design (graphic design specifically aimed towards appropriately conveying information), and.Data visualization (depicting large amounts of data visually).There are several infographic categories, and multiple types of infographics within those categories.Īt a high level, infographics can be broken into 3 main categories: Plus, adding images to your posts on social media exponentially increases their visibility and shareability. Keywords can be embedded in the HTML of an infographic and embed codes can be used to track performance. SEO experts recommend infographics as an organic method of boosting traffic, especially via backlinks. Infographics can improve web traffic by 12% or more. Infographics are also powerfully compelling in the realms of search and sharing. The stats cited above show that infographics are relevant to an increasingly wide audience of visual learners. TruScribe Infographic on Scribology Why use infographics? The best infographics communicate quickly, clearly, and visually, and can be a highly powerful way to appeal to visual learners- about 65% of the population-and engage viewers with content proven to be more easily remembered-adding a picture to content increases retention by as much as 65%. Infographics are an appealing and affordable way to approach visual storytelling. So what is an infographic?īeyond the obvious portmanteau (information plus graphic equals infographic), an infographic a striking compilation of images, charts, and numbers, involving minimal text, that presents complicated information or a lot of data in an aesthetically appealing manner. Luckily, there’s an effective-even elegant-solution where data and creativity intersect: the infographic. But all too often, complex topics and rows of numbers are met with yawns or confusion when shared by traditional means. There’s no doubt that dense information and data are necessary elements of a successful business their dissemination and evaluation are instrumental to success. Seeing Is Believing: Infographics and the Power of Visual Storytelling
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